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Generation Alpha

How Can Leaders Prepare Now for “Generation Alpha”?

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Ten years ago, Apple unveiled the iPad and Instagram was launched. Members of the Millennial generation were emerging into adulthood and the leading edge of Gen Z  was entering middle school.

And the kids now called “Generation Alpha” were just coming into this world.

Ten years from now, the Millennials will be facing middle age. Gen Z will be having their own children – and members of Gen. Alpha will be the young adult generation that everyone is talking about. This new generation will begin to impact everything – from culture to the church.

The term, Generation Alpha, was coined by an Australian researcher Mark McCrindle in 2008, who observed that by the time all members of this generation have been born, they will number almost 2 billion people around the globe (see https://mccrindle.com.au/insights/blog/generation-alpha-mark-mccrindle-q-new-york-times/), and will be the first generation to be born entirely in the twenty-first century. They will also be the first generation to experience life in the twenty-second century.

Observations About Generation Alpha

Time will tell, but today’s children are also likely to be the generation most influenced by the current pandemic. Depending upon the actual duration of this time of “social distancing” or isolation from other people, there are habits and life patterns that are apt to develop that may persist with the members of Generation Alpha for decades to come.

Here are some possible consequences of an extended time of social distancing and isolation from a broader community.

  • The feelings of fear and anxiety may continue to grow.

Today’s young people are more likely than previous generations to struggle with depression and anxiety disorders (see https://www.apa.org/news/press/releases/stress/2018/stress-gen-z.pdf). Plus, their negative feelings are only likely to grow because of the current days of virtual quarantine. The constant, pervasive nature of negative news relating to the coronavirus is quite likely to become a breeding ground for even more apprehension and worry for today’s children. Coupled with the reaction to the current crisis by parents and other influential adults, this situation is likely to develop a growing sense of foreboding and uneasiness in the lives of the next generation. Of course, this will not be universally true, but the likelihood that the anxiety that comes from the potential of getting sick, or someone they know getting sick; compounded by the negativity in a socially isolated atmosphere will be even greater than it is other older generations. Church leaders, youth workers, and other caring adults would be wise to put positive and hope-filled resources into the hands of parents, other guardians and caregivers, and the children themselves during these days of crisis and pandemic.

  • Working, studying, and living in seclusion may become more of a norm.

Another long-term effect of social distancing for children is that living without the presence of other children and other influential adults in their lives may become an enduring pattern. There are some children from homes that may be customed to a socially isolated world much like the situation today. For example, some home schoolers may fit into this description. However, it is important to remember that humans are designed by God to live in community with others, and it is especially important for followers of Christ to be actively involved in His work – the church.

One of the potential dangers of a quarantine is that the segregation from others might become “safe”, or even cozy and natural. This generation already has a natural propensity toward technology, which is a key reason why parents and church leaders alike should make it a priority to provide opportunities for some positive and healthy social interaction for kids even if that is via tech – especially if these days of social distancing last for quite some time.

  • The creative use of interactive technology will expand.

The first wave of Generation Alpha began in 2010, which is the same year when the term “app” was selected as the word of the year. (https://nowthisnews.com/news/move-over-gen-z-generation-alpha-is-here.) It is no wonder that this generation is very comfortable with using all kinds of technology. This time of isolation from a larger community will certainly not be a problem to them. They have grown up with various forms of “smart” technology and are most likely used to a “virtual” world. Since today’s school-aged children are now home for longer periods of time they will be compelled to utilize technology even more and more for their educational requirements and pursuits. The current global crisis will likely push this new generation toward even more creative use of technological tools. Parents, church leaders, and educators alike should expect more and more members of Generation Alpha to become creators, publishers, and entrepreneurs instead of being just consumers of virtual media.

  • The stress of financial pressure may become more intense. 

One of the lasting ramifications of living through the Great Depression (about 1929 to 1939) for the “Silent Generation” of that era was the lack of finances and a scarcity mindset, and the members of the World War II generation experienced several years of shortages due to the needs of the war effort. Economic struggles are already one of the leading pressure points for any generation and this occasion is likely to be no different for Generation Alpha. The wide fluctuation of the Stock Market, plus the rapidly growing unemployment rate has caused a wide range of financial pressures. Customers have already experienced the grocery stores lack of commodities such as toilet paper, disinfectant wipes, hand sanitizer, and medicines. Some are predicting a rapid economic upturn once this crisis is over, but today’s children are likely to remember and experience a lasting impact of monetary stress as a result of COVID-19. Parents and other influential adults, such perhaps as grandparents and other caregivers, will need to be diligent to teach and demonstrate financial discipline during these difficult days.

  • Long-term social isolation will likely identify a growing number of hurting and non-traditional households.

According to some authors (for example, Corey Seemiller and Meghan Grace in Generation Z: A Century in the Making, published by Routledge, 2019, Chapter 8), many members of today’s younger generations are already living in hurting, dysfunctional, and non-traditional households. This means that the current coronavirus crisis is not going to be a good thing for many children. Both community and church leaders must remember that there are several households out there where it will not be a positive experience for children to have more extended time at home. That means that household stress and pressure are likely grow and have more of a lasting impact on members of Generational Alpha. This is exactly why it will be imperative for conscientious outside influencers to stay in regular communication with both children and other household members. One youth ministry writer also put it this way, “Churches would be wise to bolster their resources for counseling – marriage counseling, family counseling, addition recovery, and a response to abuse. We must pray for healing and grace in homes today and be ready to provide pastoral care and help… hopefully before it’s necessary, but we probably won’t hear about most of the heartbreak until the dust has settled.” (From Facebook post on April 6, 2020.)

In ten short years our culture will be asking members of Generation Z to move out of the way as Alphas come of age. Of course, at this stage in the process, it is uncertain that this moniker will stick. Other voices are already referring to them as “Generation C” or “Generation Covid”.

It is time now for leaders to learn all they can about America’s newest generation. Here are some resources which may help:

https://www.businessinsider.com/new-generation-covid-comes-after-gen-z-gen-c-2020-11

https://www.huffpost.com/entry/generation-alpha-after-gen-z_l_5d420ef4e4b0aca341181574

https://en.wikipedia.org/wiki/Generation_Alpha

https://www.aecf.org/blog/what-is-generation-alpha/

https://www.forbes.com/sites/christinecarter/2016/12/21/the-complete-guide-to-generation-alpha-the-children-of-millennials/?sh=784c1c453623

https://data.worldbank.org/indicator/SP.POP.GROW?end=2019&locations=AS&start=1961&view=map

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